In a recently completed study done by Vidyard and Ascend2, data from the 200+ participants was compiled to find the “Most Challenging Obstacles to Video Marketing Success”. Number One on that list of obstacles was “Lack of an Effective Strategy”, with 44% of respondents citing this as an obstacle. That is not surprising as the relative ease of video content creation has lead to a massive oversupply in available footage. Making and posting a video is easy — having a sound strategy behind that content is the hard part — or at least one of the hard parts.
At L7 Original, content and strategy are tightly linked. Only after a complete strategic review will we start creating the pitches, storyboards, scripts, and final content that will lead to a coherent video front. We look to the visual elements of video to communicate your story in a manner that is additive to other marketing elements. All of these elements must be from the same strategic playbook.
If you would like to discuss a video production strategy for your business or project, contact us today.