Category Archives: Behind The Scenes

Photoshop for Dialogue

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Adobe is working on a new technology that will allow for voice dialogue to be edited and even created. VoCo — or Voice Conversion — uses a long sample of an actor’s speech to capture all of the components of the sound — the phonemes. Once that data has been captured the software allows for direct editing of dialogue as well as the creation of new words and even complete lines.

Sound is a critical part of any film, so this tool could be handy to have, however it could be abused readily. For example, any person could use the tool on a sample of a famous actor’s (or politician’s) speech and then form new dialogue in that voice. Also, voiceover for animation could become a less “live” endeavor if an actor is replaced by his phonemes and this software. On the bright side though, if we had this technology some time ago we might still have the real Fred Flintstone and the real Winnie the Pooh.

More On Storyboards

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When creating a new video production for a client, we at L7 Original will generally rely on storyboards to convey part of our creative plan. Storyboards are helpful in a client-agency relationship in that they allow the customer to see the best representation of what they they will get, but they are even more important as part of the production process. In this video we hear about how one of the best production teams uses storyboards.

 

Storyboard Recap — Brio

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As part of our video production process, L7 Original generates storyboards that show the images we hope to create in your film. This allows you to see what we are thinking, and also gives us a solid recipe for the actual shoot. Below are several storyboard images from an actual video project, along with the final images captured in the video.

Screen Shot 2015-01-02 at 3.18.24 PM
brio kid
Screen Shot 2015-01-02 at 3.23.34 PM
brio walk
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dog fire

Having a great story for a video production is a good start, but communicating the visual intent and capturing that same content is also important. At L7 Original we will make sure you know what your final video will look like well before the camera rolls.

A Photo Odyssey

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While we are on the topic of Stanley Kubrick, this photo album offers some excellent behind-the-scenes photos from Kubrick’s 2001: A Space Odyssey. Behind-the-scenes (BTS) photos are a great way to study a filmmaker’s production process. Here at L7 Original we often feature BTS photos on our site to show how we capture the images that are so crucial to a successful brand story. Sometimes the process of video production is more complex than it first seems.

Kubrick’s Light Touch on Illumination

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Stanley Kubrick had a number of filmmaking techniques that were unusual or innovative. One of these involved his use of lighting, and his preference for practical lighting. Practical lighting here refers to lights that look like they are part of a scene, such as a streetlamp or a candle, or even Christmas lights. The sun and the moon can also be considered practical lights, either for outdoor scenes or when streaming through a window. This article, originally published in the American Society of Cinematographers magazine, has some fascinating insider details about Kubrick’s approach. It’s tempting to read it and embrace the less-is-more strategy, but a careful read shows that Kubrick employed many complex (read as “high cost”) methods to make this lighting approach work. Video productions centered on story must use the best features of practical lighting to take the viewer into our created worlds.

Lance Pine

Lance Pine Joins L7 Creative Team as Director of Client Services

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Lance Pine, a worldwide media idea man, brings his immense talents to L7 Creative’s accounts.

June 16, 2015 – Lance Pine former Director of Client Services for Gannett Media Group joins digital agency, L7 Creative.

L7 Creative has appointed Lance Pine as Director of Client Services and Executive Management Team member. As an experienced advertising executive, the addition of Pine to the L7 Creative team signals a continued investment in talent to grow and connect brands with their audience.

Pine said, “I am honored and thrilled to lead the L7 Creative Client Service team, as we build upon an established reputation as a top digital agency that fosters the discipline of digital brand engagement. Our continued focus will be to build long-term, mutually beneficial relationships with visionary clients. I look forward to working with L7 Creative’s dedicated staff to bring bold, imaginative strategies to client’s branding.”

Most recently, Pine was responsible for Business Development and Strategic Partnerships for Nurse.com’s suite of educational and advertising products. Pine first joined NurseWeek in 1998 and led sales efforts for many of their most recognizable advertising products and services including the development of its National Sales advertising team.

In April 2013, Gannett (GCI) awarded Tykester (designed and conceived by Pine and four other teammates) as an Innovation Grant Winner. Tykester was selected as a new product chosen for financial investment, development and launch. That same year, Pine also led the advertising team selected by Gannett, for the “Best Client Solution” Award for work he spearheaded for a large online educator for enterprising excellence in consultative, tailored client solutions.

L7 Creative Founder and Chief Creative Officer, Tom Gallego said, “Lance is an established leader in healthcare communications, account management and is an exciting strategist in advertising. His inclusion to the L7 Creative team adds depth and breadth in digital IQ and strategic thinking. I look forward to working with Lance to enhance the client experience.”
Pine received his MBA from Azusa Pacific University. “L7 Creative will continue to help our client partners reach their full potential. There are many exciting challenges in front of us and I am passionate about the direction of L7 Creative in San Diego and globally,” Pine said.

Image of dinner scene for Brio Home shoot -- couple at restaurant, sharing worrying info on mobile phone

Brio Home: Restaurant Scene

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The Brio Home video was shot on location at a model home in San Diego. The storyboards called for a restaurant scene, however the backyard of the home was lush enough that we were able to shoot the scene right there. This kept the shooting schedule to a single day.

Image of storyboard for Brio video -- couple at restaurant

 

 

This image from the storyboards shows the intended scene.

Image of Joe Square dancing on seawall at sunset with L7 team behind

L7 Creative: Culture Video Sunset Shot

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This ending shot of the L7 Creative Culture video was shot at the beach in Carlsbad, just a few miles from the L7 office. Intended to mark the end of a “day in the life”, the shot was captured right at sunset. Nearby volleyball teams, aggressive stroller drivers and one beach-dwelling cyclist all added to the excitement. See below for the storyboard showing L7’s mascot Joe Square on the seawall.

Image of storyboard from L7 Culture video -- team sitting on seawall with sunset
Image of behind the scenes at Brio Home shoot -- stand-on on kitchen set

Brio Home – The Wooded World!

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The kitchen used for the Brio shoot was finished in very dark cherry wood. Although the room had a lot of natural light, the kitchen background was still quite dark, so we used a Kino 4-bank to light the background. See below for the finished shot.

Brio kitchen with family, title It Keeps Your Whole Home Safer -- Brio product installed