When working with a customer on a video concept, one way to have immediate common language is to discuss favorite directors. Most creatives have one or two filmmakers that they really love. Sometimes if there is a director with a particular style, we can incorporate some aspects of that person’s style in a short video or ad. This video is a great example, where Terrence Malick’s fingerprints can be found all over an advertising video for Levi’s. This was a great choice! The essence of Malick that is included — the voiceover, the gauzy reminiscing, the natural beauty in unexpected places — these are work towards a very emotional, inspirational video.
If you have a favorite director that you want to flavor your video production with, contact us at L7 Original today.